Finding Your Purpose. Who & Why?

by Marteka Swaby December 01, 2016

Finding Your Purpose


Driven By Purpose


Finding your purpose is not something that you can make up, work harder at or suddenly create. It is who you are and why you do what you do. We are all driven by purpose. It’s the thing you do naturally and connected to the thing you would do even if you were not getting paid.


Work is a place where most of us spend a large majority of our time. Hence, it is important to feel valued as well as enjoy what we do. Some of you may experience work as a means to the end, paying bills and keeping you going until retirement or enabling you to afford your next holiday.


What does all this really mean if you are already feeling anxious, depressed or worried about life? Recently, I have been thinking about how I want to spend my time over the next 12 months and if the work I am currently involved in connects with my intrinsic values.


The average person spends at least 30% of their life at work. Hence, it is important to make this part of your life something that is forfilling. I love working with people, helping them to develop and grow. Recently I have also been supporting organisations to develop and grow too.


Believe it or not organisations like people can develop behaviours or cultures that keep them stuck, impacting on the quality of their services and productivity of their staff or teams. Being happy at work or at least enjoying what you do is the key to reducing anxiety and not feeling stuck.


If you are working in an organisation that does not value or appreciate you, then I am sure you can recognise the signs and symptoms of something toxic that is greater than you and the difference between working in a healthy or unhealthy company or team.


We were created to work, it is supposed to be a good part of our lives that enables us to feel accomplished and connected to other people. In most of my career I have genuinely enjoyed what I do. So why is it people are increasingly unhappy in the workplace being signed off on long term sick or dread going in?


Who & Why?


I truly believe in the importance of working in an organisation with a good culture. This is key to improving quality and productivity is a healthy culture. Healthy organisations create good relationships, reduces stress and improves happiness.


Work has to be more than just a pay cheque. If the only thing that motivates you to go to work is money then you are fighting a losing battle. It is impossible to feel forfilled in your job if the only thing motivating you is money. I am not saying that money is not an important but it should not be the only deciding factor. After all we need money to live.

If you are in search of a new role or deciding to quit! I encourage you to consider two important questions that can helpfully shape all your career decisions and save you from years of misery and dread being stuck in a job you hate. Who and Why? 


Who are the people you are interested in helping? How will you role help these people through the work you will do? If you are interested in your customer, who your product or service delivers to, then you will care about what you do each day. If you don’t care or can’t connect with them then this could be a sign you may not be in the right industry.


The people you serve or who your business serves should be of interest to you. If your values are aligned to who your industry serves then you will experience a connection. It will be more than just a job and this will be reflected in your attitude towards your customers and your work colleagues.


Why do you do what you do? This is probably the most fundamental question you will ask yourself in your career. Why are you doing it? We already know that money is usually not enough to keep people highly motivated. The why is what really motivates people in their job or business.


If 30% of your life is spent at work and you are naturally aligned, how can there be room for worry, anxiety or depression if you are spending so much of your time doing the things you love to do?

When you understand why you will understand your purpose. This is when you will really start to connect to what you love to do. I believe this is when you will experience the most creativity because you are naturally aligned to your companies values and purpose. The people you serve will also reflect who you are and what you love to do.


Perhaps it is time to realign to your purpose and discover the who and why for you? If you would like to take your first 3 steps towards positive thinking then download my FREE ebook

Marteka Swaby
Marteka Swaby